If you’re thinking about learning how to make money by blogging, you’re likely to start aiming at very broad niches. Most beginners do this in an attempt to appeal to the broadest possible audience they can find. They seem to believe that encompassing a very large topic might mean more people will visit their blog and end up buying something.
What they forget is that very big, popular topics are often saturated with huge levels of competition. This makes it infinitely more difficult for a new, unstablished blog to compete, especially in the highly competitive search engine rankings.
Yet, there is a much bigger opportunity to make money blogging about niche topics.
Benefits of Smaller Niche Topics
If you choose a smaller, more narrowly focused niche topic to work on, you should find that there really are people out there who are very interested. In fact, the more focused your topic is, the more likely it will be that your visitors are very ready to purchase something.
For this reason, try to narrow down your original topic into a specific niche. Keep all of your posts focused on addressing this topic. Offer more information about it, helpful resources, or active solutions for anyone having problems with it. This will keep visitors keen to come back for more, especially if they’re getting great quality content to devour.
How Narrow Should Your Niche Focus Be?
Imagine if you chose to write about dogs. There are lots of people who are interested in learning about dog care, dog training, dog toys, dog tricks, dog health, dog food… the list goes on.
However, what if someone lands on your site and doesn’t want to go through pages and pages of posts just looking for one specific topic they want to know more about? They’re likely to leave and visit your competitor instead.
Choose one aspect of a broad topic and narrow it right down to focus on just that part. In this case, you could focus on just dog training tips. An entire blog filled with just information, tips, techniques and help about just this topic will keep people interested in learning more on your site for a long time.
How to Make Money by Blogging about Niche Topics
One of the more difficult parts about learning how to make money blogging is trying to find suitable products to promote or recommend. Yet, by choosing a narrowly focused blog, the products you choose to sell are already laser-targeted to exactly what your site visitors are seeking.
You already know people have visited your site because they’re keen to learn more, so if they see there are dedicated products available that cater to their needs, they’re far more likely to buy.
You can also offer reviews on those products to show your blog visitors that the things you recommend are worthwhile. An honest review will help to build their trust in the products you recommend.
So, if you’re trying to learn how to make money by blogging, work on a way to focus on a specific niche and you’ll get the results you want.