This month we’re going to start a four month series on how to build your own business using a lead magnet, a squeeze page and Facebook.
First we’ll start with creating the perfect leads that targets your audience and makes them sign onto your list.
Then we’re going to cover exactly how to build a squeeze page or landing page that gets those visitors to say, “YES! Add me to your list NOW!”
In our third installment we’re going to cover how to get as much traffic as you want from Facebook.
Once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.
Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item.
In fact we are going to cover all of that in month 4 of this series.
First, we better reveal what a lead magnet is. You know those freebies you get for subscribing to a list? Those are lead magnets.
They’re something offered as a free gift or enticement in exchange for an email address. And they’re the easiest, fastest way to build a list of target subscribers.
Remember this: The goal of any lead magnet is to convert traffic into leads.
While it’s true you can throw just about anything together and call it a lead magnet, it’s also true that the better (and more targeted) the lead magnet is, the easier it will be to build a profitable list.
A lead magnet doesn’t make money by itself. Yet working as your front line ambassador, they can be extremely lucrative.
As you know, there are three ways to grow a business:
· Increase the number of customers
· Increase the average transaction value per customer
· Increase the number of transactions per customer
With the right lead magnet, you can increase the number of prospects and customers you have joining your list.
And with a well-targeted niche, you can also increase the average transaction value and even the number of transactions per customer, by attracting the very best customers for your particular business.
As you go through the following sections, always think of your leads as an irresistible bribe that will offer real value to your prospects.
Your leads has to be so good, your prospects will ‘buy’ it with their email address.
It should be relevant to your niche and your offers.
It should be ultra-specific in what it gives to the user.
It should be priceless, in that the prospect can’t easily Google the information and find it for themselves, or even buy it someplace else.
And it should be easily consumed, because you want the prospect to consume it immediately after they download it.
We’ll go through each of these in turn in a moment.
The point to remember right now is this: Your lead magnet is perhaps the single most important piece of your entire marketing system.
The right leads will bring you a never ending stream of new prospects and soon-to-be customers.
The wrong leads will bring either the wrong prospects for your offers, or no prospects at all.