Do you have an amazing product or service that you know everyone will love if they only knew about it? You need to learn how to promote your business in a cost-effective way! If you let everyone know that you are a serious businessman who stands behind his product or service, people will be much more interested in what you have to say.
1) Professional business cards and stationary are two important features of a company. Both of these items prove to potential customers that you take this business seriously and you are planning to commit to it and them.
2) Find opportunities to give out your business cards to people who might need or know people who might need you. Become actively involved in meetings of professional groups such as the Rotary Club or different civic associations. Make real contributions of your time so that people see your work ethic and dedication. Opportunists stick out like a sore thumb so your efforts need to be sincere.
3) Advertise your expertise. Write an article for a magazine or the local paper. Offer to speak on areas of your expertise. You can do these speeches on a volunteer basis at first but, once you have the hang of it, you can contact speakers bureaus that can find paying engagements for you.
4) Create a website! The internet is an extremely valuable tool today for businessmen trying to increase their customer base. Put time and effort into establishing a professional, clean website that promotes your product or service. Interested customers will be able to find out more about you and your business this way and you have the opportunity to reach many more people. Promote your website too!
5) Talk to your current customers and ask them to refer you to their friends. Follow any and every lead that you can. Making cold calls to businesses or individuals you think might need your services is another proactive technique. You might only have one customer sign up with you out of the 100 potential customers you called, but it is one more than you had before. If that individual is impressed, then that one customer might turn into twenty!
6) As long as you are prepared for long days and lots of hard work, then you will be ready to struggle through the beginning months. If you believe in your product or service and are sincere with the people you met, then you have already fought half the battle.