Many companies are formed to do online retailing without the owners first taking time to identify what products or items are best sold online. Actually when a person is thinking of carrying on a retail business on the internet, they should ask the following question first: "What kind of items sell fast online?" If they can get a good answer to this question, it will definitely guide them in making the correct choice.
Choosing a product that everyone is selling online:
This can help of course if you check what others are selling on the internet but it really does not guarantee that what they are selling will make a good business idea for you. You can only use this method to see what items do well online. Know that if you want to duplicate what others are already doing, it is a recipe for failure because the market will be awash with such items. Just check out the popular products like DVDs, and clothes.
Another thing is, beware of copycatting since the competition might be too stiff for you to cope. You might be coming against the big retail companies which are enjoying huge popularity and trade discounts due to their bulk buying tendencies.
As such, they easily get to translate their huge trade and quantity discounts to benefit their customers and this will pose a great challenge for you.
Selecting products that you really love:
Liking an item very much does not mean that people will come to buy if they are in your online store. People's likes and dislikes, or simply put tastes are never the same; To a huge extent. So you can not use what you like to judge the market.
Do some market research to know what people really want or need in products and which ones to put into your store.
Because the wide tastes and choices that people demand in items, it is good to try and understand the niche market you will be dealing with to be able to know what can really sell.