In order to understand why Marlboro cigarettes sell more than brands such as Camel, Winston, Virginia Slims, Salem, we need to posses a broader concept of the types of Marlboro cigarettes sold around the world. It is also essential to know of this especially when you want to buy cheap Marlboro cigarettes online. Well, there are three types of Marlboro cigarettes, namely:
1. The Marlboro Regular
2. The Marlboro Lights
3. The Marlboro Menthol
Although the types are classified as per tobacco grading and processing, cartons/packs are distinguishable by their respective dominant colors. The color on a regular Marlboro pack is red; Marlboro Lights is in yellow, and it is green on Marlboro Menthol with each type having its own characteristic taste.
Why is Marlboro So Popular?
Why is Marlboro selling about 80% of the world’s cigarettes? Is it because the legendary cigarettes are now being sold cheap? Well, there are several factors contributing to the leadership position of Marlboro cigarettes. The first thing amongst them is that the brand has identified itself amongst the American icons of masculinity, the cowboys. All its advertisements are centered on the heroics of these glorified brave heroes of yesteryears. Unlike using jeeps, Marlboro advertisements make use of horses which again represent originality for heroics and masculinity. Masculinity has another test which is apparently missing in competing brands. The unmistakable hard taste, that is. This is another point for men to identify themselves with manliness. Even the Marlboro Lights are definitely harder than most regular cigarettes. Besides, almost any fresher is introduced to smoking by one who smokes Marlboro. Lm.
The original popularity of Marlboro has carried forward to the present era of cheap cigarettes at discount price, too. More than anything else, the hiking of tax on cigarettes, besides driving smokers away from neighborhood store, has succeeded in complementing the sale of Marlboro. Interesting, but it is more interesting to know how this occurred. We all know that online cheap discount cigarettes sell cigarettes tax free; thus even when ordered cigarettes are delivered from across the globe, the landing cost per unit (carton) still works out to be cheaper than pre-tax hike prices especially in states like New Jersey, Rhode Island, Washington, Michigan and Arizona where increase has been over 200? per pack. So what does it mean to the cheap cigarettes smokers? They can now enjoy their brands at discount price and can switch over to premium brands like Marlboro which is still affordable.
But you may ask, this should have actually worked against Marlboro, but why not? So here is weighs brand equity where only the premium brands win the race. Generic brands wishing to ride the discount, cheap or tax free wagon loose the race.
There Is another Angle to Marlboro’s Popularity
There are claims from health care volunteers and institutions that cigarettes, cheap and premium, have consistently increased the nicotine content in tobacco over the years from 1999 to 2005. Marlboro has, to the contrary, maintained the nicotine content all through and the company has strongly protested and challenged the report to this effect, and challenged Harvard School of Public Health analysis, which researched the matter to prove its veracity. While there are hardly any takers of the increased nicotine theory one wonders as to why Marlboro should do so when their brands are already the strong cigarettes available.