Watching the better quiz shows on the TV is a favourite pastime of mine. One thing that strikes me, and others I’m sure, is that some questions which I can’t even hazard a guess at are answered by some contestants with ease, whilst other questions to which I instantly know the answers receive a blank look in the studio. The reason is obvious, when it comes to general knowledge nobody can know everything about everything. It is the very nature of general knowledge; nobody, regardless of how clever they are, can know the answer to every question.
It is true in life that no individual can be good at everything. Kevin may be a great cook whilst Susie can’t even boil an egg without burning the house down. On the other hand, Susie may be a brilliant musician whereas Kevin is tone deaf. We all have our skills and our areas of incompetence; our strengths and our weaknesses. That is the nature of things.
This is just as true in the sphere of internet marketing as anywhere else. Although the basic strategy for running an online business is straight-forward there are lots of different skills to apply to a successful project. Very few people feel totally confident in every area, especially in the early months of starting up a business. One person may be good at the technical side and poor at copywriting whilst another may be the complete opposite. This is where outsourcing your online business comes into its own. This article will give you ideas as to what and how to outsource.
So, what is outsourcing? Companies such as “Upwork” and “Fiverr” offer outsourcing services and will take on work which you, as a marketer, are less happy with. For a very small financial outlay you can find professionals through such companies who will do the tasks which you feel unhappy with. If you need to have a website built, they can help. If you need a sales letter written, they will do the work for you. If you need articles written, email follow-up sequences created, rebranding work done, keywords researched, etc. etc. it can all be outsourced to experts who will do the work for a small fee. So, by outsourcing you will leave yourself the time to work on the things you can do well. It’s a no-brainer really! Ideally, internet marketers should ultimately aim to do all these different tasks themselves but this takes time. Let outsourcing take the pressure off, especially when you are new to the business. If this were an expensive option then it might be better to struggle through yourself; – but it isn’t expensive so why not use it!
Another aspect of outsourcing is the use of Fulfilment Houses. These are companies who will deal with all the product processing. They will produce, pack and send out your DVDs, printed reports, etc. for a small fee per item, thus relieving you of the time commitment, time which you can then spend on developing new products and planning your next campaign. The profit margins in internet marketing are so big that the cost of outsourcing online business will hardly be noticed.
To summarise, if there are aspects of your internet marketing business which you don’t feel you have the skills to fulfil yourself then outsource it. Find expert professional help which is readily available to do the work for you. The cost is very small, especially in the light of the internet marketing profit margins, so use it. The benefits in having this work done professionally will, almost certainly, be reflected in your sales.