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Ebay can be a great way to sell – thousands of buyers brought straight to your products.  But sometimes, the Ebay market may not be the right one for you.

Around the world there are literally millions of people ready to buy your goods.  According to a Nielsen report in February 2008, over 85 percent of the world’s online population has used the Internet to make a purchase.  This equates to a staggering 875 million potential customers for your online store.  So what are you waiting for?

May be you haven’t looked in to what’s involved or you don’t think you have the skills or that it will be too expensive.  Well you might be surprised.

Shopping Cart Software

Open source solutions, such as Zen Cart, means the actual software is free to download and install.  It also means that you are free to make changes to the software (the look and feel as well as the functionality).  The actual cost of using the software is dependent on your ability to configure and modify the store design.  There are a huge number of free Zen Cart templates available to help you change the look of your store.  Or, if you have the time, and a bit of perseverance, you can certainly do all that is required yourself.

Setting up your store

Once you have the base install in place, it’s time to set up your products, with some fantastic photographs to show them off, in suitable categories.  Software like Zen Cart have lots of tools to make this process easier and to make your products look good.  You will also need to set up the various modules that are required for visitors to make successful purchases, such as the payments, shipping and tax modules.

Marketing

Most shopping cart software has built-in features so that search engines include your products in their search results.  You will also need to think about marketing your store, perhaps including online advertising, discount coupons and regular product newsletters.

Benefits

So what are the benefits?  Well, running your own online store means you can set up unlimited products in unlimited categories, setup product promotions, sell gift certificates, digital downloads and have all the in-built sales tools at your fingertips – all without spending another cent.

So, you can see that with software like Zen Cart you have a low cost, easy to manage solution that will enable you to take on the world of online sales.

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Source by Kerrin Hardy