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eBay holds the honor of being the largest auction site in the world which caters to the needs for buyers and sellers from all walks of life from all over the world. Therefore, in the face of stiff competition it is essential for a seller to maintain a strong presence by adopting certain marketing strategies which are well known for generating success and reaping profits.

In order to become a power seller on eBay, the first step which is recommended to the prospective trader is to judge his position accurately so that he is aware of his actual status in comparison with the other sellers. This is to ensure the strength of the competition so that one is able to reap good returns on one’s investment.

Having taken stock of your position, the next step entails expansion of the network by associating with the appropriate niche and being able to deliver the product to the targeted customer in the shortest possible time.

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Every successful business needs to be supported by a pro-active customer service which makes the customers feel important rather than inanimate internet connections. Such a customer service can be established by responding to queries within 24 hours, posting error-free written communication and asking for feedback after every transaction.

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An organized website which is user friendly as well as self explanatory is always considered as being a positive marketing strategy since it forms a good impression on the customer. An ideal website should consist of an ‘About Me’ page and a neat listing of the products offered by the seller.

There are several successful eBay marketing strategies and it depends on the acumen of the seller to decide which strategy is best suited for his needs so that it can be cultivated accordingly to result in a lucrative business as well as a good experience.

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Source by Mike Bordon